International Conference on Account-Based Marketing and Management (ICABMM - 24)

25th - 26th June 2024 Beijing, China (Hybrid Event)

Call for Paper
  • Account-based marketing
    Its differences with traditional business marketing
    Account-based marketing strategies for business
    Account-based measurement and management
    The roles of sales and marketing teams
    Account-based marketing and the IT industry
    Client-centricity and insight
    Marketing and sales partnership
    Reputation, relationships and growth

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