International Conference on Relationship Marketing and Marketing Techniques (ICRMMT - 24)

Relationship marketing
Dynamic relationship marketing
Live-in marketing
Personalized marketing
Customer relationship management
Consumer power and empowerment in the digital era
The impact of new technologies on relationships
Mobile technologies and the customer-seller-relationship
Online platforms and the sharing economy
(Big) data-driven relationship marketing
Relationships between personalization and privacy concerns
How social media shapes behavior and relationships