International Conference on Advertising Effectiveness and Marketing (ICAEM - 25)
22nd - 23rd May 2025 Kingston, Jamaica (Hybrid Event)
- Advertising effectiveness
- Audience size, involvement, and response to advertising
- Measuring advertising effectiveness
- Advertising effectiveness in markets
- Advertising elasticity
- Research on advertising weight and frequency
- Potential effectiveness of an advertisement
- Advertisement recall and recognition
- Advertisement impact
- Brand recall and recognition
- Creative testing
- Campaign development and strategy
- Campaign awareness and opinions
- Campaign effectiveness and return on investment
Presenter Form
Listener Form
